There’s a few ways to describe what I do:
One way is that I’m a client-facing, relationship-building, profile-raising, integrated, executive level Creative Director on the copy side. With a keen eye for art direction and design as that’s how I started out in life - and let’s face it - it's a large part of the job whichever 'side' you're from.
I have global FMCG, automotive, financial, luxury, beauty, travel, tech, and food and beverage experience across multi media platforms, and I’m very passionate about continually inspiring my team - and myself.
I’ve worked in Sydney, Chicago, Munich and of course many years in wonderful London.
I’ve managed large creative teams and I’m an expert at making a lot from a little in no time and often on small budgets.
Another way is:
I’m a creative.
I love pictures as much as words and so I think in both and love what I do.
I’ve worked in advertising, communications or whatever you want to call it, for over 20 years now, and picked up a few skills along the way. I write telly, I create print, I do digital, social and DM. I think up mad stuff for poor old promotional people to do. I build identities, I brand and rebrand, I strategise… it’s a doozie but the kids love it – and all in the name of changing minds, forming opinions and generally selling stuff.
My favourite question is why; my wing-man is logic; and I always believe that there’s a nicer way of explaining or writing something to make it simpler to understand and easier to remember. And for this you don’t need a ton of time or a fancy-shmancy production budget, you – just – need – a – great – idea.
There’s plenty of work not on this site, so just shout if you want to know about a certain sector or medium that isn’t included, the chances are I’ve worked on it.
Oh and I've judged D&AD too, and most recently been invited to exhibit two poster campaign's in the full time exhibition in New York's brand new Poster House - NY's first poster museum.