COI ANTI-ABUSE

TV CAMPAIGN

Bullying amongst children and teens is always a worry and in our solution we couldn’t sound preachy, or dictatorial, and so we opted for kids giving themselves advice as both perpetrator, or victim in a series of commercials that we shot with those two angles per ad. The result was three ads, and two versions (alternate endings if you like) of each that got straight to the heart of the problem and into the minds of the kids.