LLoyds

As a Creative Director on Lloyds at Y&R, my remit was to do much of the printed collateral, plus digital elements and a heavy amount of press too.

Sticking to the sometimes rather tough 'one word' headline, we came up with a number of ways cheat the system, and the client was always happy - for instance, having three smaller space ads that worked together on a DPS in newspapers or online. 

I've included a small sample of Lloyds work - there's heaps more.