SUZUKI 

We were asked to leverage fashion to introduce style conscious 18 – 25 year olds to the Suzuki Swift, by designing an event to drive consumer generated content onto social media sites. It needed to create a buzz both the run–up to the event and long after it finished.

The cars are on the streets, fashion is seen on the streets, this seemed a great place to start linking fashion and Suzuki together, and so Suzuki Streets Ahead was born.

Suzuki street scouts in Suzuki Swifts scoured popular pavements for fashionistas and invited them to upload their pics to our FB page where voting would lead to semi-finals in major UK cities at key shopping malls. The winners of these style contests were then shortlisted to take part in The Clothes Show Live where they would get first hand behind-the-scenes experience, plus the chance to win a new Suzuki. It was a huge success: Blogs, Vlogs, tweets, updates, Likes and sharing happened in a big way: it was experiential, user-generated, content heaven. Click on the Jeff Brazier Link to hear more.